Pizza Hut

VSINGER collaborated with Pizza Hut in 2018. This included a collaboration song, 必胜的旅途 / The Road to Victory, themed costumes for every character, and a select number of Pizza Huts selling VSINGER merchandise.

Promo Video


必胜的旅途 / The Road to Victory

UFO Ramen

In 2017, Tianyi, Yanhe, Ling, and Longya collaborated with UFO Ramen to sell VSINGER themed cup ramen.

A promotional app, VSINGER AR, was also released. Through this app, by scanning the top of the VSINGER UFO cup ramen, you could have a VSINGER member perform a song for you. Aside from this, you could also use the app without a UFO cup to take pictures of the characters in real life.

A full playlist of all performances is available by clicking the link below. This collaboration is especially notable because it gave Longya some childrearing hips. And I know no one’s reading this so I can say it and no one can stop me.

Mirinda

Tianyi has collaborated with soda brand Mirinda a large number of times over the years to release Tianyi-branded sodas.

Perhaps her best-known advertisement with them is for the lychee flavor of Mirinda, for which the promotional song 夏日活荔 / Summer Lychee was created. Tianyi would perform this a number of times at live events.

夏日活荔 / Summer Lychee


夏日活荔 / Summer Lychee's Japanese version performed at BML 2019, called Shuywa Shuywa.

KFC

Tianyi collaborated with KFC in 2017 and performed 千年食谱颂 / A Millennial Menu of China featuring KFC chicken.

Vitasoy

In 2018, Tianyi collaborated with Vitasoy and created a collaboration song; 美味一刻，满满是真 / A Delicious Moment, Full of Truth.

Tianyi collaborated with Vitasoy again in 2019 in the promotional video below.

LAWSON

In 2023, to promote Tianyi’s 11th anniversary, Tianyi collaborated with LAWSON stores across China and sold themed food and merchandise. Some stores were also decorated with Tianyi’s image all over the store.

Chupa Chups

In 2023, Tianyi collaborated with the lollipop brand Chupa Chups to promote their “Melody Pops” lollipop, and performed 美乐笛之歌 / Melody Song, a parody of ilem’s song 神经病之歌 / Psychopathic Song.

Coca Cola

Tianyi collaborated with Coca Cola to promote Sunshine in 2021, a tea drink in China.

Dicos

In 2019, Tianyi collaborated with Dicos, a Chinese fast food chain, and released the song Perfect Day.

Vita Lemon Tea

Tianyi, Yanhe, Ling, and Longya collaborated with Vita Lemon Tea in 2018 to create the song 够真才出涩. This was a large scale advertisement campaign which featured the release of themed MMD models and instrument clips for fans to create remixes with.

The Bilibili activity page is still up, located here.

够真才出涩



A promotional livestream featuring Tianyi took place during the campaign.



A 2D commercial with the four VSINGER characters.



Another promotional video was released where the VSINGER characters play soccer. This was released while the World Cup was going on.

Master Kong

Tianyi collaborated with Master Kong Iced Tea in 2020 and created the promotional song 热带缤纷派对 / Tropical Party.



Promo Dance Video



VSINGER as a whole collaborated with Master Kong to promote their crispy noodle snacks (香爆脆), featuring VSINGER characters on the packaging.

A second collaboration with just Tianyi took place in 2021 and featured the collaboration song, 快乐要干脆一点 / Be Happy and Be Simple.

Nescafé

Tianyi collaborated with Nescafe in 2019 to promote their Nescafé Silky Latte flavored coffee, and created the collaboration song 就这样Shining / Just Like That, Shining.

Interestingly, the company behind this marketing push, MINDSHARE, has a dedicated page where they explain the logistics of how and why they picked Tianyi to sponsor Nescafé, as well as the direct results of the campaign.

Three Squirrels

In 2017, Tianyi collaborated with Three Squirrels, a nut food brand, to create the song 好吃歌 / Delicious Song. This was performed at VSINGER LIVE 2017, but was cut from the official VOD recording.

VSINGER LIVE 2017 performance

Hubang Chili

In 2026, Tianyi collaborated with the brand Hubang Chili Sauce to bring Tianyi-themed (NOT TIANYI FLAVORED) chili sauce to the table! Each package came with an assortment of flavors (such as beef, pork, mushroom, etc.) and collaborative merchandise.

Pechoin

In 2017, Tianyi collaborated with Pechion, a Chinese skincare brand, and collaborated to create the song 漂亮面对 / Pretty Face. A set of Tianyi themed skincare products, as well as promotional wallpapers, were released.

Promo Video



漂亮面对 / Pretty Face

Naturie

Tianyi collaborated with body care brand Naturie in 2018 to promote their facial puffs with Tianyi's image printed on their packaging. A set of promotional wallpapers were also released.

Pantene

In 2023, Tianyi collaborated with Pantene to promote their hair care products.

A 2D animated commercial was created where Tianyi fights a dragon, with the following explanation:

The extremely arrogant "evil dragon" is like an annoying hair problem, but with the help of Pantene, repairing damage and taming the "evil dragon" are no problem!

Gillette

In 2019, Tianyi collaborated with Gillette razors to promote a shaving kit that came with Tianyi merchandise.

L’OCCITANE en Provence

In 2020, Tianyi collaborated with L’OCCITANE as their “L’OCCITANE Fairy” to promote hand cream and bath products.

A 2D animated commercial was created for promotion.



Later the same year, Tianyi would collaborated with L’OCCITANE again and promote cherry-blossom themed products.

Whisper / Always

Tianyi has collaborated many times to promote sanitary pads by Whisper, the Chinese branch of the American womens’ brand Always.

In 2018, a promotional campaign was made to promote Whisper’s sanitary pads, featuring Tianyi and the promotional song Whisper Girl. You can see more photos from this large scale campaign here.

Promo Video



Whisper Girl



Later in 2018, it was announced Tianyi would be teaming up with Whisper, Watsons (a beauty care brand), and Tenecent Charity Foundation to provide surgery for children born with cleft lip. For every 100,000 pledges, the funds for one surgery would be provided. Post here.

In 2019, another Whisper promo campaign featuring Tianyi was announced for New Years’ celebrations.



Later in the same year, Tianyi-branded sanitary pads would be produced in limited quantity, with Tianyi’s image and lyrics on the packaging.

In 2020, the two collaborated again and released the song 以女生之名 / In The Name of Girls.

Hair Recipe

Tianyi collaborated with the brand Hair Recipe to promote hair products. A customized gift box was sold in limited quantities with prints, an art book, and Hair Recipe products. The promotional song 甩头 / Head Shaking was also released.

Qingfeng Tissue

In 2022 and 2023, Tianyi collaborated with the brand Qingfeng Tissue to be their virtual spokesperson. The promotional song 绿色清风啥都有 / Qingfeng Has Everything was released.



Commercials

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Free

In 2018, Yanhe collaborated with the underwear brand Free to release Yanhe branded underwear packs and sanitary napkins. This included an AR camera app where you could take pictures with Yanhe in her Free outfit.

The promotional song 加减乘除 / Addition, Subtraction, Multiplication and Division was released to promote the collaboration.

Sony Music

In 2024, Tianyi collaborated with Sony Music to release a CPOP style EP titled 洛 LUO (first character also means Luo). You can find the whole tracklist here. A song off of this EP, Butterfly, was released as a single.

Promotional Medley

Mini BAZAAR

In 2020, Tianyi appeared as a model for the fashion app MiniBAZAAR, the companion app for the fashion magazine BAZAAR. This took place in March, and was meant to uplift those during COVID who were living in Wuhan at the time— Tianyi’s photoshoot took place there to highlight the beauty of the city.

Many of the photos are moving images, so they're hard to attach here. You can view this post here to see the moving images and articles.

JINS

Tianyi collaborated with the glasses brand JINS to promote their products in 2021, as well as sell Tianyi-themed glasses. There were two types that were sold— either came with a lens cloth with Tianyi's image on it.

Promo Video

DIOR

In 2021, Dior held an exhibition called “Christian Dior: Designer of Dreams” in Chengdu, China. Tianyi was invited as a special guest to promote the event.

In 2023, Tianyi collaborated with DIOR again and did a photoshoot wearing DIOR fashion.

Madame Tussauds

To celebrate Tianyi's 10th anniversary, an exhibit was created in Madame Tussauds Shanghai with Tianyi receiving a wax model. You can watch the promotional video and unveiling here.

Dusk Prophecy

In collaboration with Chinese lolita brand Dusk Prophecy, one of Tianyi's 8th anniversary dresses were made into an actual dress in 2020, along with a black/blue version. Only 188 pieces were made and were bundled together with the special edition of Tianyi's album "Moments".

A promotional song, 香草茶与黑咖啡 / Herbal Tea and Black Coffee, was created to highlight the promotion. This song uses Tianyi's Chinese and Japanese VOCALOID4 voices.

Tide

In 2020, Tianyi collaborated with Tide to do a Tide laundry themed photoshoot and promote laundry beads. An advertising blurb was as follows:

Want to know the secret of Tianyi's keeping her clothes’ original color? The answer is in the Tide laundry beads! Click the link to get the same beads as Tianyi and the Luo Tianyi x Tide photo album.